Dragonchain is excited to announce the opening of a new office located in Asia. The office is headquartered in Singapore, at Bardo, a co-working space designated for members of 1880; a private members club. The respectable club was founded by Marc Nicholson and Luke Jones, and opened its doors in 2017. The club gathers diverse minds, and hosts various noteworthy events.
Luxury goods giant LVMH (Moët Hennessy - Louis Vuitton SE) moved recently to launch a blockchain-based authentication program for their products. One of the largest spirits and beer producers, Diageo, is likewise implementing real-time tracking to enable supply chain visibility. Dragonchain also looks forward to offering their blockchain as a service (BaaS) enterprise solutions to luxury goods and F&B companies in Asia. The piracy of branded goods and liquor is rampant in Asia. Consider the crackdown on Alibaba’s Taobao marketplace last year, occurring for this very reason, where one out of every 10,000 orders involved suspected fake goods.
In 2016 alone, counterfeit and piracy of (luxury) goods and products amounted to 3,3% of world trade, and up to 6,8% of EU imports from countries outside the EU, the EOCD (Organisation for Economic Co-operation and Development) report stated. According to a report from last year, by 2022 the predicted value of pirated and counterfeit products will grow to $2,8 trillion and cost 5,4 million jobs.
Dragonchain’s office launch in Singapore represents a concerted effort to connect with brands and companies looking to implement blockchain solutions in a cost-efficient and productive manner.
One of the key areas of focus for Dragonchain is blockchain education. We are set in motion to launch a series of blockchain brunches and academy workshops beginning in the third quarter of 2019. The goal is to advocate blockchain adoption and literacy to the wider community. We target those interested in learning more about this technology and its applications in daily life.
The heritage of 1880 includes enrichment through creativity, authenticity and fulfillment. This also involves events the club has organized, where thought leaders in FinTech, investments, and frontier technology are often invited to the club to share in salons and workshops.
“Having spent almost the last decade working with the luxury sector, the experience has been valuable in identifying how Dragonchain can help luxury brands protect and strive in new growth markets such as Vietnam to build their brand in the blockchain age,” added Nicole Lim. Dragonchain looks to further grow the fellowship, community and business opportunities in Asia, with its new office in Singapore as home base.
(Photo: Nicole Lim, Business Development Manager and Luke Jones, CEO of 1880)